Since acquiring VMware, Broadcom has implemented sweeping changes that are shaking up the IT world. By streamlining VMware’s products and altering partner policies, Broadcom is steering the company toward a more focused and profitable future.
One significant shift includes reducing VMware’s offerings to four core subscription-based products. Additionally, Broadcom has restricted reseller partnerships, requiring direct transactions for VMware Cloud services.
While these moves aim to enhance efficiency, they’ve also stirred concerns among channel partners who feel sidelined. Competitors, meanwhile, see this as an opportunity to attract disaffected customers.
This restructuring reflects the evolving priorities in the tech industry, where adaptability often comes at the cost of tradition. Broadcom’s bold approach is reshaping not just VMware but the broader IT ecosystem.